The PatronBase community, in common with the industry as a whole, has seen online ticket sales to be vital to success, and it’s hard to imagine even the smallest venue or event organiser not being keen to take advantage of online sales. But getting tickets online is the easy part – customers will only take...
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With the impending GDPR changes, there’s a great deal of interest amongst marketers and fundraisers in using legitimate interests as an alternative to obtaining consent. In many circumstances, this is legally acceptable – but will your patrons hate you for it? Many marketers and fundraisers are seeing...
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How a ‘double or quits’ approach to de-duping, is driving some Box Office Assistants up the theatre wall… Picture the scene, a new brochure went on sale yesterday; 3 classes are taking place in the next few hours and practically all the participants want to book places for next term, involving forms being...
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At the supermarket I get the best result by solving a fairly simple equation (based on the concept of price ≠ value) with these factors: · Cost per weight (ounce/ gram) · Perceived quality (branding or visible attributes) · Desirability · Utility to the...
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Sounds like the beginning of a really geeky insider joke doesn’t it? Well don’t worry, I’m not going start throwing tired old punch lines about dodgy tickets or double bookings at you. I am however going to discuss the eminently serious topic of how event bookings are or ‘should’ be made within venues with...
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